What is Pay Per Click (PPC) Management?
PPC management is basically overseeing and optimizing online advertising campaigns based on a pay-per-click model. In order to improve the effectiveness of the whole system it includes tasks like:
- Keyword research,
- Creating compelling ads,
- Managing bids and budgets,
- Monitoring performance,
- Optimizing campaigns over time
- Conducting experiments
The goal is to achieve the best results within a specified budget by driving targeted traffic and meeting business objectives.
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Faq
there are two types of payments for PPC or Pay-Per-Click services.
- Payment for the setup of the service, which includes the cost of creating your Google ads, Facebook ads, or other PPC accounts. It also includes the cost of initial keyword research and optimization needed for creating search ads. This setup cost is a one-time expense of only €499.
- A small fee of €85 per hour for further optimization and conversion improvements.
To determine the number of clicks you can expect to get from your CPC ads campaigns, you need to consider the average cost per click (CPC) of your target keywords and the total number of clicks you want to receive. For instance, if you are targeting the keyword “ABC," which has an average cost per click of €0.5, you can expect to receive 10 clicks per day with a daily campaign budget of €5.
The cost of each click on your ads can vary depending on several factors. The level of competition, maximum bids, optimization score, and click-through rate (CTR) all play essential roles in determining the average cost per click (AVG CPC) of your campaigns.
At EireDigital, we recommend that you choose one of our monthly digital marketing packages to ensure that you get more clicks and conversions for a reasonable price.
Our PPC management services include a Google Data Studio dashboard for clients to track campaign performance with various metrics.
Our digital marketing services include pay-per-click management, web design, and SEO. We cover all countries, except those with service limitations on Google Ads or Facebook.
EireDigital is a marketing agency that offers comprehensive Pay-Per-Click (PPC) advertising services. We cover all types of Google Ads PPC, including Search Ads, Display Campaigns, YouTube Ads, Remarketing Campaigns, Shop Ads, and Mobile Ads – Universal Ads Campaigns. Additionally, we also provide PPC services on Facebook and Instagram platforms. You can receive a free consultation today by clicking the link provided.
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