What is Bing Ads service?

Bing Ads, now known as Microsoft Advertising, is an online advertising platform that allows businesses to display their ads on the Bing search engine and its affiliated networks. It is important for businesses as it provides a valuable opportunity to reach a diverse and substantial audience, with a particular emphasis on users who might not be as active on other search engines like Google. This can be particularly advantageous for businesses looking to expand their online presence and generate leads or sales, ultimately helping them to grow their customer base and achieve their marketing goals.

12 Types of Bing Ads Services By EireDigital agency

Microsoft Bing Ad Service for B2B Vs B2C

AspectB2B Bing AdsB2C Bing Ads
Target AudienceBusinesses, professionals, decision-makersIndividual consumers, general public
Ad CopyEmphasizes features, benefits, and ROI for businesses. May include industry-specific jargonFocuses on product benefits, discounts, and consumer satisfaction.
Ad CreativeMay use industry-specific visuals and professional images.Utilizes appealing visuals, lifestyle imagery and emotion-driven content.
Keyword SelectionIndustry-specific keywords, long-tail keywords and problem-solving keywords.Broad keywords, product names, general search terms related to consumer interests.
Ad ExtensionsMay use site link extensions, callout extensions, and structured snippet extensions to provide additional information.May include call extensions, location extensions, and review extensions to engage consumers.
Ad PlacementFocus on B2B websites, industry-specific forums, and professional networks.Broader network of websites, including Bing, Yahoo, MSN, and partner sites.
Ad TimingMay target business hours, weekdays, and exclude non-business days.May target various times, including weekends, evenings, and holidays.
Campaign GoalsLead generation, high-value conversions, brand authority.Sales, website traffic, brand awareness, and customer engagement.
Tracking and AnalyticsEmphasizes tracking leads, ROI, and account performance for businesses.Focuses on website traffic, conversion rates and user behavior analysis.
CompetitionTypically lower competition in B2B niche, with higher cost per click (CPC).Higher competition, especially in popular B2C niches with varying CPC.

EireDigital, Your Certified Bing Ads Partner!

Working with EireDigital, a marketing agency that provides Microsoft Bing Ads PPC services, can offer several advantages. Here are some reasons why you might consider partnering with them:

Microsoft Bing Ads' most important KPIs

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