Google Ads Campaign Management Service by Eire Digital

What is Google Ads service?

Google Ads is an online advertising platform offered by Google, allowing businesses to create and display ads on Google’s search engine and partner websites. It is essential for businesses because it provides a highly targeted and cost-effective way to reach potential customers. With Google Ads, companies can specify their target audience, set a budget, and pay only when someone clicks on their ad (pay-per-click). This precision in targeting and cost control makes it a powerful tool for increasing brand visibility, driving traffic to websites, and ultimately, boosting sales and revenue, making it a crucial component of many businesses’ marketing strategies.

Our Google Ads Services Includes

Discovery Ads

Shown in Gmail and YouTube's mobile home feed, Discovery ...

Shown in Gmail and YouTube's mobile home feed, Discovery Ads aim to engage users with visually appealing content, making them suitable for brand awareness and consideration campaigns.

Responsive Search Ads

These ads allow advertisers to provide multiple headlines ...

These ads allow advertisers to provide multiple headlines and descriptions, and Google's algorithm dynamically assembles the most relevant combination for each search query.

Call-Only Ads

Primarily designed for businesses that want to encourage phone calls ...

Primarily designed for businesses that want to encourage phone calls, these ads only display a phone number and a call button.

Search Ads

These text-based ads appear at the top of Google's search results ...

These text-based ads appear at the top of Google's search results when users search for specific keywords or phrases, and advertisers pay when a user clicks on their ad.

Display Ads

Display ads are visually engaging and can include images, videos ...

Display ads are visually engaging and can include images, videos, and interactive elements. They appear on websites and apps within Google's Display Network, allowing businesses to reach a broader audience.

Video Ads

Video ads are shown on YouTube and across the web. They can be ...

Video ads are shown on YouTube and across the web. They can be in-stream (played before, during, or after YouTube videos) or display ads within YouTube and the Google Display Network.

Shopping Ads

These product-based ads are commonly seen in the "Shopping" ...

These product-based ads are commonly seen in the "Shopping" tab on Google and feature images, prices, and product details. They are essential for e-commerce businesses.

App Ads UAC

These ads are designed to promote mobile apps. They can appear ...

These ads are designed to promote mobile apps. They can appear on Google Search, YouTube, Google Play, and the Google Display Network, encouraging app installations and engagement.

Local Services Ads

These ads are specific to service-based businesses and ...

These ads are specific to service-based businesses and help them connect with potential customers in their local area. They appear in local search results and include information such as reviews and contact details.

Smart Campaigns

Google's automated solution for small businesses, Smart Campaigns ...

Google's automated solution for small businesses, Smart Campaigns use machine learning to simplify ad creation and management while optimizing for conversions or phone calls.

We Are Google Partners

Google Partners is the Google’s certification program in which they validate expert knowledge and good practices while executing campaigns within their Ads platform.

With this badge we certify our knowledge of the Google Ads platform and guarantee the quality of the services we offer.

Also, when working with us your are also working with Google through our dedicated team inside the program, which will allow you to participate in several events, trainings and more activities that are organized by Google.

Google Ad Service for B2B Vs B2C

Aspect	B2B Google Ads	B2C Google Ads
Target Audience	Typically, business professionals, decision-makers, and industry-specificindividuals within t he business niche.	A wide range of consumers based on demographics, interests, behavior, and shopping habits.
Ad Messaging	Focuses on problem-solving, efficiency, ROI, and industry expertise.	Emphasizes product benefits, emotions, and brand appeal.
Keywords	Often involves industry-specific keywords and long-tail search terms.	May include general and product-focused keywords reflecting consumer interests.
Ad Copy	Emphasizes features, benefits, and solutions tailored to business needs.	Highlights discounts, promotions, and calls to action.
Landing Pages	Typically directs users to landing pages offering in-depth information and lead generation forms.	Often leads to product pages, e-commerce sites, or contact forms for inquiries.
Conversion Goals	Focus on lead generation, demo requests, webinar sign-ups, or whitepaper downloads.	Include e-commerce sales, newsletter sign-ups, and direct product purchases.
Budget Allocation	May have higher cost per click (CPC) due to niche competition and specific targeting requirements.	May involve a mix of low and high CPC keywords, with budget allocation to high-impact consumer keywords.
Remarketing Strategies	Targets businesses and professionals through business-specific networks.	Focuses on consumer interests and previous interactions with the brand.
Measurement Metrics	Metrics like lead quality, lead-to-customer conversion rate, and ROI are essential.	Metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) are key performance indicators.

Our Popular Google Ads Campaign Plans

	Business Starter Campaign Budget Up to 500 euro / Month	Business Sliver Campaign Budget 500 to 3K euro / Month	Business Gold Campaign Budget + 3K euro / Month
Initial Account Setup
Initial Account Setup Fee - 300€ - One time
Setting Up Goals, Conversions & Audiences
Generic Campaign Creation	1 Campaign - 1 Ad Group - Up to 5 KWs	Min 3 Campaigns - 3 Ad Groups - Up to 15 KWs	Min 5 Campaigns - 5 Ad Groups - Up to 25 KWs
Campaign Creation Offer		1 Free	1 Free
Additional Campaign Creation	Addons - 249 € One Time Payment per Campaign	Addons - 249 € One Time Payment per Campaign	Addons - 249 € One Time Payment per Campaign
Campaign Optimization (A/B Testing)	Addons	Addons	Addons
Retargeting Campaign	Addons 80 € / Campaign - One Time Payment	Addons 80 € / Campaign - One Time Payment	Addons 80 € / Campaign - One Time Payment
Video (YouTube) Ads Campaign Management		Addons 139 € / Campaign - One Time Payment	Addons 139 € / Campaign - One Time Payment
UAC (App Install Campaign)		Addons 159 € / Campaign - One Time Payment	Addons 159 € / Campaign - One Time Payment
Performance Max Ads Campaign	Addons 199 € / Campaign - One Time Payment	Addons 199 € / Campaign - One Time Payment	Addons 199 € / Campaign - One Time Payment
Full Funnel Google Ads Strategy			Addons 699 € - One Time Payment
Display Awareness Campaign		Addons 99 € / Campaign - One Time Payment	Addons 99 € / Campaign - One Time Payment
Meta Ads ( Instagram / Facebook )	Addons 199 € / Campaign - Monthly	Addons 199 € / Campaign - Monthly	Addons 199 € / Campaign - Monthly
Landing Page Optimization for Google Ads	Addons 49 € / Landing Page - Monthly	Addons 49 € / Landing Page - Monthly	Addons 49 € / Landing Page - Monthly
Direct Strategy Support		Addons 50 € / Hour Min 3 Hours	50 € / Hour Free 1 Hour / Month Min 3 Hours
Competitor's Analysis
On-Demand Reporting Dashboard
Fraud Click Protection	Addons 30 € / month	Addons 40 € / month	Addons 60 € / month
AI Smart Bidding - More than 50 Times Bid Optimization Daily	Addons 99 € / Camapaign monthly	Addons 99 € / Camapaign monthly	Addons 99 € / Camapaign monthly
Avg Hours of Service / Month	5 Hours	10 Hours	15 Hours
Campaign Optimization Fee	12% Campaign Budget / Month	10% Campaign Budget / Month	8% Campaign Budget / Month
Customer Service / Support	Ticket Only	Ticket + Up to 1 Hour Online support	Ticket + Up to 2 Hours online Support
Price (Starting From) - Exc Addons	312 € / Month	350 € / Month	540 € / Month

EireDigital, Your Certified Google Ads Partner!

We're excited to have you on board with EireDigital. As your Google Ads partner, we are here to drive your business forward with innovative, data-driven, and results-oriented digital marketing solutions.

Google Ads' most important KPIs

Quality Score

Google assigns a Quality Score to your keywords and ads based on their relevance and performance. A high-Quality Score can lead to better ad placements and lower costs.

Return on Investment (ROI)

ROI measures the profitability of your ad campaigns. It calculates the revenue generated relative to your advertising spend. Ensuring a positive ROI is essential for the success of your campaigns.

Impression Share

Impression share indicates the percentage of times your ads were shown compared to the total number of times they could have been shown. A high impression share suggests that you're capturing a significant share of your target audience's attention.

Ad Click-Through Rate (CTR)

CTR at the ad level shows which specific ads are performing well and which need improvement. It helps you fine-tune your ad creatives for better results.

Click-Through Rate (CTR)

CTR measures the percentage of people who click on your ad after seeing it. A higher CTR generally indicates that your ad is relevant and engaging to your target audience.

Conversion Rate

The conversion rate tracks the percentage of users who take a desired action after clicking on your ad. This action could be making a purchase, filling out a contact form, or signing up for a newsletter. A higher conversion rate signifies that your ad is effectively driving user actions.

Cost per Click (CPC)

CPC is the average cost you pay each time a user clicks on your ad. It's important to manage your CPC to ensure you're getting the most value from your advertising budget.

Faq

How can Eiredigital Marketing Agency help me with Google Ads?
Eiredigital Marketing Agency specializes in creating and managing Google Ads campaigns. We have a team of experienced professionals who will tailor campaigns to your specific business goals. From keyword research to ad creation and ongoing optimization, we’ll ensure your Google Ads investment is maximized for the best possible results.
What's the budget required for Google Ads campaigns, and is it cost-effective?
Google Ads allows you to set your own budget. You can start with a small budget and scale up as you see results. The cost-effectiveness of Google Ads varies depending on your industry, competition, and campaign optimization. Our team at Eiredigital will work with you to find a budget that aligns with your goals and maximizes your ROI.
How do I measure the success of my Google Ads campaigns?
Success in Google Ads is measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on investment (ROI). Eiredigital Marketing Agency will provide you with regular reports and insights to track and analyze the performance of your campaigns, ensuring transparency and accountability.
Can Eiredigital Marketing Agency assist with Google Ads for mobile and local businesses?
Yes, we can! Google Ads is versatile and can be customized for mobile and local marketing. Whether you run an e-commerce store, a local service business, or a national brand, our team will tailor your Google Ads strategy to reach your target audience effectively, regardless of their location or device.

Not sure where to start your Google Ads? We are here to help

Fill out the form, and one of our Google Ads experts will contact you to answer any questions you have. This is a free session.