Orientation Marketing is a specialized digital marketing agency focusing exclusively on the pharmaceutical and life sciences sectors. Established in 2015, the agency collaborates with organizations involved in drug development, ingredients, packaging, medical technology, contract manufacturing, and research. Their primary goal is to enhance visibility, foster engagement, and generate leads within these specialized fields.

Services Offered:

• Media Planning: Orientation Marketing assists clients in increasing their presence in the pharmaceutical marketplace by strategically selecting high-performing publications and ad placements.

• Strategy and Consultancy: They provide strategic marketing guidance tailored to the unique needs of the pharmaceutical and life sciences industries.

• Pay-Per-Click (PPC) Advertising: The agency drives targeted traffic to clients' websites through PPC campaigns aimed at pharmaceutical and life science professionals.

• Web Design and Development: Orientation Marketing transforms websites into effective marketing tools, aligning design and functionality with clients' strategic objectives.

• Inbound Marketing: They employ inbound strategies to convert website visitors into leads and customers, utilizing methods proven effective in the pharmaceutical sector.

• Creative Services: The agency offers creative solutions for marketing campaigns, ensuring communications resonate with scientific audiences.

• Public Relations and Communications: Orientation Marketing develops PR strategies that provide clients with a competitive edge in the life sciences industry.

• Content Marketing: They create scientific and technical content that stands out, helping clients effectively communicate complex information.

Clientele:

Orientation Marketing has served notable clients such as Catalent, Roquette, and Schott, demonstrating their capability to handle diverse needs within the pharmaceutical and life sciences sectors. 

Team and Expertise:

The agency comprises a team of professionals with extensive experience in scientific publishing and marketing. For instance, co-founder Chris Lawson brings over 12 years of publishing experience, having worked with major media suppliers like Haymarket Publishing, Reed Business Information, and UBM. This expertise informs their approach to science storytelling and strategic marketing. 

Industry Recognition:

Orientation Marketing's focus and expertise have earned them recognition within the industry. They were featured in C&EN Media Group's Movers & Shakers eBook, highlighting their significant contributions to science marketing.

Conclusion:

For organizations in the pharmaceutical and life sciences sectors seeking specialized marketing services, Orientation Marketing offers a comprehensive suite of solutions tailored to these industries. Their deep understanding of the sector, combined with a range of targeted services, positions them as a valuable partner for businesses aiming to enhance their marketing efforts in this specialized field.