BidCops was a PPC reporting tool developed by ClickThrough Marketing Ltd., designed to help PPC staff save time and money on Google AdWords. It provided in-depth reports focusing on 12 key PPC metrics, highlighting areas of wasted budget and opportunities to increase conversions. The tool was approved by the Google AdWords API team and was compatible with various web browsers, including IE, Safari, Opera, and Firefox. 

However, BidCops is no longer available. The website now displays a message stating that the tool is no longer available and directs users to ClickThrough Marketing's main website for information on their digital performance services, including AdWords Performance Audit.

ClickThrough Marketing Ltd. is a digital performance agency specializing in integrated Paid Media, SEO, content, and conversion optimization strategies. They assist brands in enhancing their online presence and achieving their marketing objectives through tailored digital solutions.

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