BT Group is a prominent telecommunications company in the UK, offering a wide range of services including broadband, mobile, TV, and digital marketing solutions. Their digital marketing division provides comprehensive services such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media management to help businesses enhance their online presence.

Employee reviews on platforms like Glassdoor indicate a generally positive work environment within BT Group. The company holds an average rating of 3.7 out of 5 stars, with 74% of employees expressing a willingness to recommend the company to a friend. Key strengths highlighted by employees include diversity and inclusion, work-life balance, and career opportunities. However, some reviews mention areas for improvement, such as compensation and benefits, as well as senior management.

In terms of digital performance, BT Group's website has received positive assessments. An SEO audit report indicates that the site is free from severe JavaScript errors and utilizes gzip compression, contributing to faster loading times. The report also notes that the website's HTML size is under the average, and it successfully employs caching mechanisms, enhancing user experience. c

However, it's important to note that some users have reported concerns regarding BT Group's marketing practices. Discussions on forums such as Talk Photography reveal instances where individuals felt the company's sales tactics were high-pressure. For example, some users shared experiences of unsolicited calls offering services like search engine optimization, leading to mixed perceptions about their marketing approach. 

Overall, BT Group's digital marketing services are recognized for their comprehensive offerings and positive internal culture. Prospective clients and employees are advised to conduct thorough research and consider both positive feedback and concerns to make informed decisions.