Cadastra is a global digital marketing agency founded in 2000 in Brazil by brothers Thiago and Gustavo Bacchin. Initially specializing in SEO and paid search, the company has since evolved into a full-service agency offering a comprehensive suite of services, including performance marketing, consulting, creative content, CRM, and data analytics. With over 950 employees across 12 countries and 8 offices in cities such as São Paulo, London, and Mexico City, Cadastra serves more than 400 clients across 15 industries. 

Core Services and Approach

Cadastra's service offerings are structured into five key business units:

• Business Strategy: Providing consulting and strategic guidance.

• Performance & Growth: Managing media and MarTech platforms.

• Engaging Experiences: Focusing on CRM and SEO.

• Data & Analytics: Utilizing data to drive insights and decisions.

• Content & Creativity: Delivering creative content solutions.

The agency emphasizes a "performance-first" methodology, integrating technology, marketing, data, and business strategy to deliver end-to-end solutions. This approach has led to a 93% client retention rate. 

Global Expansion and Notable Projects

Since its international expansion began in 2018 with the opening of a London office, Cadastra has doubled its revenues in the US and Europe. The agency has worked with prominent brands such as Samsung, Unilever, and NHS. For instance, a campaign for a UK fashion retailer resulted in a 119% increase in new users and a 15% boost in conversion rates. Additionally, a collaboration with Peerspace, a North American marketplace, enhanced international customer understanding and engagement. 

Awards and Recognition

Cadastra has been recognized multiple times by Great Place to Work, including among the Best Places for Women to Work. The agency has also received accolades such as the Google Agency of the Year award and the Waze Awards. Notably, it was the first to win the e-commerce award from Mercado Livre, a leading Latin American marketplace. 

Conclusion

Cadastra stands out as a versatile and innovative digital marketing agency, adept at combining creativity with performance-driven strategies. Its global presence, comprehensive service offerings, and commitment to client success make it a strong contender for businesses seeking to enhance their digital marketing efforts.