What is inbound marketing?
Inbound marketing uses a series of digital marketing strategies that don’t bombard visitors with traditional advertising methods. Instead, it focuses on attracting, engaging, delighting and converting potential customers through valuable, UpToDate content. This is how inbound marketing connects with your intended audience, draws them in, helps them trust your brand and finally drives them to make a purchase or take any other desired action.
Four Pillars of Inbound Marketing
Attract
The first pillar: get the intended audience involved in your brand. This requires relevant, current, deep content that fills in gaps in the minds of the visitors to your business and addresses their needs.
Convert
The second: after attracting visitors it is time to convert them into leads. This pillar involves capturing the contact information of your website visitors so that you can continue to follow up on them.
Close
The third pillar of inbound marketing focuses on turning leads into customers. To achieve this, you need to nurture your leads, guide them through the sales funnel, and help them make a desired decision.
Delight
The final pillar is about the customers you already have. Providing them with exceptional customer experiences and loving service we’ll turn them into promoters. Delighted customers are more likely to bring up your brand and become long-term advocates.
Attract
The first pillar: get the intended audience involved in your brand. This requires relevant, current, deep content that fills in gaps in the minds of the visitors to your business and addresses their needs.
Convert
The second: after attracting visitors it is time to convert them into leads. This pillar involves capturing the contact information of your website visitors so that you can continue to follow up on them.
Close
The third pillar of inbound marketing focuses on turning leads into customers. To achieve this, you need to nurture your leads, guide them through the sales funnel, and help them make a desired decision.
Delight
The final pillar is about the customers you already have. Providing them with exceptional customer experiences and loving service we’ll turn them into promoters. Delighted customers are more likely to bring up your brand and become long-term advocates.
Inbound Marketing Channels
Referral Marketing
One way to grow your customer base is to encourage satisfied customers to bring in more visitors (friends, family, colleagues) to your brand.
Customer Reviews and Testimonials
Comments and reviews on your website or other platforms have the power to draw in potential customers and help them trust you which can build up your brand.
Chatbots and Live Chat
One way to convert visitors into leads is to put in chat boxes, an easy way to engage with them in real-time and help them finalize their decision.
Blogging
To become an authority brand in your industry you need to maintain a blog with fresh, informative content. Blogging, as an inbound strategy, also helps prioritize you on Google SEO and provides value to your audience.
Social Media
Building a community on social media platforms (Facebook, Twitter, LinkedIn, Instagram, and Pinterest…) is vital for sharing content, building a community, and driving more traffic to your website.
Email Marketing
In an inbound marketing agency, we send targeted emails to your subscribers so they can catch up with your latest offers, blogs, products, and services.
Search Engine Optimization (SEO)
Inbound marketing service is all about SEO. Optimizing your content helps your website rank higher on search engines (Google, Bing...) making it easier for potential customers to find your brand when they look up a product.
Content Marketing
Encompassing various content types ( blog posts, eBooks, infographics, videos, podcasts, and webinars, …) and sharing them across different channels engages a wider scope of intended audience.
Video Marketing
Videos have proven to attract more audiences than other types of content and engage them on the spot. These videos can be hosted on YouTube, your website, or any other social media channels.
Social Media Advertising
In inbound, you can also pay for advertisements on platforms that match your strategies. Advertising platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads can promote your brand.
Pay-Per-Click (PPC) Advertising
Running PPC campaigns through platforms like Google Ads can drive traffic to specific product pages and offers, which helps with lead generation and conversion.
Content Syndication
Sharing your content on third-party popular websites or platforms will get further reach for your brand and can extend your audience scope.
Influencer Marketing
If you are to be mentioned by an influencer, your industry will gain credibility amongst their followers and make them your own.
Webinars and Virtual Events
One inbound marketing service for you to attract and convert your intended audience into leads is hosting webinars, online workshops, or virtual events.
Community Building
The more you show your presence online through creating and participating in online communities, forums, and groups, the better established and trustworthy you will be to your target audience.
Your type of industry determines which inbound strategy manifests the best results. In general, a successful inbound marketing strategy is a combination of multiple channels to create a cohesive, engaging, and unforgettable customer journey. We at EireDigital’s inbound marketing agency make it our mission to analyze the performance of each channel to refine your strategy over time and help you reach your marketing goals.
Outbound Marketing vs Inbound Marketing
Why Choose EireDigital for Your Inbound Marketing Partner?
Faq
EireDigital offers all the services mentioned above, including content creation, SEO optimization, social media management, email marketing, Pay-per-click management, lead nurturing and analytics. Our focus is attracting, engaging, and delighting customers to grow your brand.
Inbound marketing acts more customer-centric whereas traditional marketing has no regard for targeted audience. Inbound marketing focuses on providing valuable content and engaging with potential clients, whereas traditional marketing often involves reaching a broader audience with generalized messages. EireDigital employs personalized strategies tailored to individual customer needs and preferences.
Businesses partnering with EireDigital benefit from increased online visibility, higher lead quality, improved customer engagement, and a more efficient marketing budget allocation. Our strategies result in organic traffic, lead generation, and long-term customer relationships.
EireDigital follows a structured approach. This involves strategy development, content creation, targeted promotion, lead nurturing, and continuous analysis throughout all of which your business will be in the know about. We begin by understanding your goals, defining a tailored strategy, creating and promoting engaging content, and optimizing campaigns for maximum effectiveness.
Various metrics are used by EireDigital to evaluate the success of our campaigns such as website traffic, conversion rates, customer engagement, lead progression, and ROI. We employ advanced analytics tools to gather data, analyze performance, and make data-driven decisions to continuously improve strategies and achieve optimal results for you.
Let’s dive deep into inbound marketing success with EireDigital, our inbound marketing agency in Dublin, Ireland, and create a tailored inbound marketing strategy that pushes your business forward and boosts your brand.